#HOMESICK WEBSITE SOFTWARE#

As the official beer sponsor of the NFL, we wanted to reward football fans with an extra special way to ring in game day this year. We had a blast bringing this to life together, and hope all football fans enjoy it as they gather for game day with friends.”Īs Corey Brown, Senior Director of Digital at Bud Light, said “Bud Light fans have been chomping at the bit to get out there and cheer on their favorite football team with a beer in hand. Since the brand captures “favorite memories in a fragrance,” Lauren Lamagna, General Manager at Homesick, said “Just like no tailgate is complete without Bud Light, this candle wouldn’t have been complete without the expert input from the Bud Light team. Through the aromas in its candles, it hopes to highlight sense memories that make people feel more connected to friends, places and moments. Now, any day of the week can feel like game day.įor those people unfamiliar with Homesick Candles, the brand focuses on a simple, yet profound idea. To celebrate the return of tailgating and the love of football, Bud Light and Homesick have created the Homesick x Bud Light Tailgate candle. From the smell of face paint to the hint of grass, even the sizzle from the grill makes those hours before kick off even more special. Beyond the cooler filled with iced cold beverages and enough food to feed an offensive line, the ultimate tailgating ambiance is a total experience. While everyone has their preferred experience, some ideas are universal. Whether it is a Sunday tradition or just an excuse to gather with friends, the tailgate might be more important than halftime. Through this collaboration between Bud Light and Homesick, the ultimate tailgating ambiance is taking over football season.įrom college game day to NFL stadiums, for many football fans game day starts long before the first kickoff. From the aroma of the grill to the perfectly planned food spread, all of those elements are essential to creating the perfect game day. It is more than just a cooler of Bud Light and that lucky jersey. Being between 0 and 5 means that it could happen though.For football fans, tailgating is serious business. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Does it means they're in the spam folder every time? No. It's not that good, they're at a level where it could impact their email deliverability. However, a score below -2 would be considered even better. It's good! It means that their email are not headed to the spam folder. Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

What does that mean exactly for their email marketing strategy ? ‍ If you're above 0, you'll likely to be categorized as spam. We use Spam Assassin, the main platform used by email providers to score spam. So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 66 on. Amongst their last emails sent, two of them were 'Star Wars™ bundles are here!' and 'Home is where there heart is 🏡❤️'. We display here a overview of Homesick email marketing strategy - along with other brands from the Home industry.

#HOMESICK WEBSITE SOFTWARE#

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).įun fact - they're using emojis in 46.97% of their emails - the main ones they use are 🔥 🕯️ ❤️ ✨ 😘 🌊. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation.

Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. The higher the score, the more likely the email is to be considered spam.). Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. Here are some marketing takeaways for Homesick.

Homesick website